NICK ELLIOTT IS A CREATIVE DIRECTOR IN L.A.

NICK ELLIOTT | CD | LA

WORLD MONUMENTS FUND


WMF is a non-profit devoted to preserving irreplaceable cultural landmarks. They wanted to recruit people on the streets of NYC to join their cause. But New Yorkers are busy a.f. They barely have time for what’s happening in their lives — let alone something happening on the other side of the world. These posters caught them while waiting for transport when they did have a rare moment to spare. Only after proving we understood their situation, through frenetic NYC-inspired collage and hyper-specific long copy, did we earn the right to ask for support.