PAMPERS LULLABY

From new parents and family members, to doctors, teachers, and even strangers—babies bring out the best in all of us. That was the insight behind our version of "Hush Little Baby," which quickly became the brand's most watched piece of content ever (40 million+ views).

– FILM –

– CAMPAIGN EXTENSIONS –

• One Show Silver Pencil (film craft/writing)
• ADC Bronze
• 2 LIA Bronzes (1 for writing)
• 2 NY Festivals Shortlists
• Effie finalist
• 3 One Show Merits
• 2 Webby nominations
• Creativity Editor's Pick
• Included in Saatchi & Saatchi's 30 Page Book

Covered by Forbes, HuffingtonPost, Creativity, Mashable, CoCreate, Adweek, Ad Age and others