BNY MELLON WEALTH MANAGEMENT
The wealth management category is filled with imagery of rich folks luxuriating in sailboats, jets, vineyards, etc. And while BNY Mellon’s clients no doubt enjoy a bit of that, some are also engaged in selfless pursuits that make the world better. So when we got the brief that will send chills down any creative’s spine — to do client testimonials — we said let’s do client portraits instead. And comission Nadav Kander to shoot them.