TAKE THE WHEEL
Before influencer campaigns were really a thing, we launched the first Mercedes priced under $30K with a competitive road trip featuring a cast of talented Instammers. Each documented their journey in the CLA for one week, and the photographer who got the most “likes” got to keep the car. According to Forbes, it represented "a new evolution in earned media."
– TRAILER –
– CASE STUDY –
• Cannes Shortlist, Silver Effie