MERCEDES-BENZ
TAKE THE WHEEL
Before influencer campaigns were really a thing, we launched the first Mercedes priced under $30K with a competitive road trip featuring a cast of talented Instammers. Each documented their journey in the CLA for one week, and the photographer who got the most ‘likes’ got to keep the car.
Effie Award - Automotive - Silver
Cannes Lions - Branded Content & Entertainment - Shortlist
IAB Mixx Award - Product Launch - Silver
IAB Mixx Award - Branded Content - Bronze
WOMMA Award - Engagement - Silver
MMA Smarties Award - Direct Response/Conversion - Gold
MMA Smarties Award - Brand Awareness - Silver
MMA Smarties Award - Product/Services Launch - Silver
Digiday Video Award - Best In-Stream Video Ad
WARC 100 Best Campaigns of 2015 - #47
Epica Award - Online Campaigns, Automotive - Silver