BARNES & NOBLE
Pitch-winning work for the last big book retailer left standing. To help differentiate them from Amazon, we focused on the unique in-store experience and book nerd expertise you can’t get online. B&N experienced their first positive sales in years. And instead of going bankrupt they were aqcuired and ultimatey saved by a hedge fund (hooray!)
– HOLIDAY TV & CINEMA –
Harry Potter is big for B&N, so we ran this in theaters for the premier of the new Fantastic Beasts.
JK Rowling found this one “charming!”
( For the Game of Thrones fans out there )
– SUMMER TV –
– SUMMER PREROLL –
3 retargeted ads featuring a bookseller who can’t fit his passion for young adult lit into 6 seconds.
Mmmm that new book smell.