BARNES & NOBLE
Pitch-winning work for the last big book retailer left standing. To differentiate from stiff online competition, we focused on B&N’s friendly knowledgable booksellers. The chain experienced their biggest sales in years, and instead of going bankrupt were aqcuired by a hedge fund (hooray?)
– HOLIDAY TV & CINEMA –
Harry Potter is huge for B&N, so we ran this in theaters for the premier of the new Fantastic Beasts.
JK Rowling herself found this one “charming!”
( For the Game of Thrones fans out there )
– SUMMER TV –
– SUMMER PREROLL –
3 retargeted ads featuring a bookseller who can’t fit his passion for young adult lit into 6 seconds.
Mmmm that new book smell.