The wealth management category is filled with images of rich folks luxuriating in sailboats, planes, vineyards, etc. And while BNY Mellon’s wealthy clients no doubt enjoy a bit of that, some are also engaged in selfless pursuits that make the world better. So when we got the brief that will send chills down any creative’s spine — to do client testimonials — we said let’s do client portraits instead, and comission Nadav Kander to shoot them. 

Cargo Collective 2017 — Frogtown, Los Angeles