PODFAST

Studies show that upwards of 25% of podcast listeners increase playback speed in order to breeze through episodes faster and consume more information. We thought it’d be interesting to speak directly to these well-informed super listeners on behalf or our financial client BNY Mellon, so we created the first-ever slowed-down podcast ad.

Here’s the ad in context.



And a case study video explaining how we did it.

AdWeek Media Plan of the Year - Best Use of Voice
Clios - BRONZE - Audio - Streaming/ Downloadable Content
Clios - SHORTLIST - Audio Craft - Other
The One Show - MERIT - Radio & Audio - Streaming Audio Advertising
The One Show - SHORTLIST - Creative Use of Data - Targeting
The One Show - SHORTLIST - Radio & Audio - Innovation in Radio & Audio
The Webby Awards - HONOREE - Advertising, Media & PR - Online Guerrilla & Innovation.
Shorty Awards - GOLD- Creative Use of Technology
Shorty Awards - WINNER - Business To Business
NY Festivals - BRONZE - Audio / Radio - Best Use - Best Use of Medium
NY Festivals - BRONZE - Audio / Radio - Best Use - Streaming
NY Festivals - BRONZE - Avant-Garde / Innovative - Audience Connection
NY Festivals - SHORTLIST - Collaborations & Partnerships: Products & Services - Other
NY Festivals - SHORTLIST - Audio / Radio - Best Use - Technology
NY Festivals - SHORTLIST - Audio / Radio - Best Use - 60 and Under
NY Festivals - SHORTLIST - Audio / Radio - Product & Services - Other
NY Festivals - SHORTLIST - Financial - Use of Medium/ Discipline - Audio/Radio
NY Festivals - SHORTLIST - Audio / Radio - Craft - Sound/Audio Mixing
NY Festivals - SHORTLIST - Financial - Business to Business - Investment Banks
The Gerety Awards - BRONZE - Media Cut
The Drum Awards Marketing - HIGHLY COMMENDED - Digital
The Drum Awards Marketing - HIGHLY COMMENDED - Finance & Professional Services
The Drum Awards Marketing - NOMINATED - Best Tech - Led Innovation of the Year
The Drum Awards Marketing - NOMINATED - Media Planning or Buying
The Drum Awards Digital - WINNER - Best Use of Audio
The Drum Awards Digital - SHORTLIST - Finance & Professional Services
Global ACE Awards - WINNER - Digital/Technology Powered Experiences
Global ACE Awards - WINNER - Broadcast Advertising - Radio
FCS Portfolio Awards - GOLD - Audio Advertising
Campaign Big Awards US - FINALIST - Media Excellence - Best Use of Sound