BARNES & NOBLE

Pitch-winning work for the last big book retailer left standing. To differentiate them from online competition, we focused on B&N’s friendly knowledgable IRL booksellers. The brand experienced its biggest sales numbers in years, and instead of going bankrupt was aqcuired by a hedge fund (hooray?). I suppose the bigger win might be that J.K. Rowling found our Harry Potter spots “charming.”